The feud began with a public spat between Anas Ali, popularly known as the "Shopify King," and YouTuber Rajab Butt. Anas Ali took to social media to criticize Rajab Butt's family vlogs, suggesting that they were a waste of time and lacked substantial content. He argued that viewers should focus on more productive activities instead of watching what he deemed as trivial family updates. This criticism didn't sit well with Rajab Butt, who is known for his engaging and personal vlog style that has garnered a significant following.

In retaliation, Rajab Butt accused Anas Ali of using his name and controversy to boost his own business venture, "Wealth University," an online platform where Anas teaches people how to make money through e-commerce and other online strategies. Rajab claimed that Anas was leveraging their public disagreement to draw attention and drive traffic to his courses. The back-and-forth accusations quickly escalated, capturing the attention of their followers and leading to the organization of a highly anticipated boxing match to settle their differences in the ring.